The U.S. veal industry, once in decline, is making a strong comeback thanks to major improvements in animal welfare, sustainability and transparency.

Practices of the past have been replaced by group housing, tailored nutrition and strong veterinary oversight. Dairy bull calves, which previously had little value, are now being transformed into high-quality food, as well as other products.

Dairy Herd Management takes a look at the evolving veal industry and how it’s promoting its positive story to the food industry and a new generation of consumers. Learn how veal is “poised to come back stronger and smarter than ever before.”