We are the new American Veal Association (AVA).  A lot has changed since this organization was founded in 1984.  Today, AVA represents family businesses who are passionate about producing delicious, quality meat from milk-fed veal.  From farm to fork, we are committed to providing the best care for the calves, ensuring safety in our plants, and producing the highest quality products.


We are

The changes that have occurred in the veal industry are significant. With new barns and other building renovations, we estimate 85 percent of milk-fed veal calves today are comfortably housed in group pens.  We are working to achieve 100 percent by 2017,  a goal we set for the industry in 2007.


We are

AVA member companies independently work with veterinarians, USDA and others to assess our practices and confirm that what we say we are doing – is being done.  We promote best practices at all company-owned and contract farms to ensure that U.S. veal products are of the highest quality and that calves raised for food are cared for in a way that promotes their well-being.

We are
committed to quality

Our responsibility to food safety, beginning on farms and continuing through our processing facilities, is serious business based on a simple concept:  do what’s right at all times to produce a product we feel confident to feed our own families.