We are the new American Veal Association (AVA).  A lot has changed since this organization was founded in 1984.  Today, AVA represents family businesses who are passionate about producing delicious, quality meat from milk-fed veal.  From farm to fork, we are committed to providing the best care for the calves, ensuring safety in our plants, and producing the highest quality products.

 
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We are
innovators

The changes that have occurred in the veal industry are significant. With new barns and other building renovations, we estimate 85 percent of milk-fed veal calves today are comfortably housed in group pens.  We are working to achieve 100 percent by 2017,  a goal we set for the industry in 2007.

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We are
collaborators

AVA member companies independently work with veterinarians, USDA and others to assess our practices and confirm that what we say we are doing – is being done.  We promote best practices at all company-owned and contract farms to ensure that U.S. veal products are of the highest quality and that calves raised for food are cared for in a way that promotes their well-being.

We are
committed to quality

Our responsibility to food safety, beginning on farms and continuing through our processing facilities, is serious business based on a simple concept:  do what’s right at all times to produce a product we feel confident to feed our own families.