The American Veal Association (AVA) has adopted a new set of ethical commitments aimed at strengthening consumer trust and showcasing the industry’s dedication to responsible practices.
These commitments focus on key areas like animal welfare, food safety, environmental stewardship and labor and human rights. Designed to be both proactive and transparent, the commitments reflect the veal industry’s desire to earn consumer confidence and trust by clearly communicating the values and standards guiding veal production today.
AVA President Sonia Arnold shared with Lancaster Farming that the commitments bring more awareness to the good work already happening on veal farms across the country. The AVA represents roughly 400 farmers and companies involved in raising milk-fed veal, mostly in states with strong dairy industries like Pennsylvania, New York and Wisconsin.
“We have a good story to tell,” Arnold said. “Now we’re making sure people hear it.”
Learn more about today’s veal industry and its ethical commitments here.