About us
The American Veal Association (AVA), founded in 1984, represents approximately 1,000 veal family farmers, suppliers and affiliated industry. America’s veal producers are committed to providing for the care and well-being of their animals while producing safe, healthy and easy to prepare veal. AVA members work together to promote the veal industry through media, industry, consumer and policy outreach.
Our Vision
- Be the communications source for veal issues that impact the public and our members’ interest
- Be a unifying voice for the veal industry to address public perceptions
- Be engaged on policy issues affecting veal industry
- Be action oriented in finding workable solutions to build public trust in veal
Our Governance
The AVA is governed by an eight member Board of Directors (BOD) and supported through voluntary membership fees and sponsorship. The BOD, along with producer delegates from the states, sets AVA policy. The BOD is selected from delegates elected by individual states. Two recently developed committees, Public Policy and Fund Development, are helping to guide AVA programs. In addition, AVA works closely with the Joint Veal Issues Management/Veal Quality Assurance Committee [Link to www.vealfarm.com)
Benefits of AVA Membership
SEE ATTACHED MEMBERSHIP INFO
Veal Action Center
Here you will find the information you need to become an advocate for veal. As a veal farmer or participant in the industry, your voice is crucial to helping elected officials and the public better understand your commitment to producing a safe, delicious and nutritious product through a socially responsible manner.
My Elected Officials: Link to http://www.congress.org/congressorg/directory/congdir.tt
Veal Action Alert
For Consumers
Veal Made Easy:
Veal’s versatility makes it exciting—and surprisingly easy—to prepare. Veal’s delicate flavor can be developed in countless ways using seasonings and ingredients from the traditional to the innovative. Whether it’s served as a special entrée or with salads, soups and pasta dishes, veal can be enjoyed as part of an overall healthful diet.
With only 166 calories in a trimmed, cooked 3 –ounce portion, veal is a complete, nutrient dense food that is packed with protein, iron, zinc Thiamin, Niacin, and vitamins B12 and B6. Veal is also low in fat compared to other meat-protein sources and is recommended by the American Heart Association as a heart healthy protein.
Click here to find your favorite veal recipe: www.vealmadeeasy.com